I believe it's dumb because it's simply not fun. To some extent, it's fun for the player using an untargetable creature, but for the sake of the game, permanent untargetable isn't really exciting.
I'm not saying there aren't ways to deal with it, but the ways that do deal with it are pretty direct and not really fun. Say one of your creatures is about to die. Would it be more fun if you had a spell card that prevented it from taking damage this turn, or a spell card that took the creature off the field and put it back on the next turn? Obviously, the latter is much more exciting and is more useful.