Not really how it works. People have always flocked to the less successful elements because they want to both prove the element is better than that and also show what they can do with it.
With deuce, people are both pleased with where Aether is PvP-wise and they don't particularily think they can do better either.
In other words, there's no new vision for the element surfacing. Some are pleased and the rest have no passion. It's not a personal thing to them. To me, Elements would be pointless if Aether didn't mean a lot to me as a person.