Late? Eastern would still be early even if we moved it two hours forward. 8am for me, to be precise, and I'm GMT+1. Unfortunately, this would make it impossible for some other users. We will, however, have a little experiment next week with the Eastern time, because it's not entirely optimal as it is. So, we may see some change soonish.
On the other hand, you make a good point for Americans. Hm.. from what I can tell, it'll be midnight for East coast, and thus evening for West coast. A bit late for some Americans, but should be fine, eh? Moving it forward would screw things up.