Looks like they fall to me
The sign definitely is affected by GRAVITY - it is upside down having rotated 180° on the single-screw (now at the top should be at the bottom).
Therefore, those sheep/animals on the sign would be more accurately consider as flying and the motion lines as indicative of altitude gain, not drop.
--Rob
/thispropagandathingmayendupbeingfunafterallsomehow