Well, I'm Italian and I still want some of these questions answered too. I will try my best to describe the situation.
My question, for anyone who knows more about Italian politics than I do: How does Silvio Berlusconi stay in office?
Silvio Berlusconi entered italian politics in 1992, saying that he was the new man that would change italian politics for the better. He was a "brilliant and successful businessman" that claimed to have at heart the situation of the italians. He said: "I don't need to enter politics, as I'm already powerful, rich beyond comparison and I have all I would ever want from my life. I'm doing this for italians."
At the time, he possessed three major television channels (in Italy there were 6 main channels: 3 Mediaset channels and 3 Rai channels. Rai is the public television, depending on the State, while Mediaset is private. Recently, a seventh channel - the only opposing one nowadays apart from pay tv - has become more and more famous, but that's another story). He used these three channels to publicize and impose himself and his persona. He has an incredible knack for propaganda, and made an awesome work: after all, he is a
seller. That was his work before entering politics, that's what he still does in politics.
One thing to note is that he publicly made "a contract with the Italians", making some promises and saying that if in five years he didn't abide, he would retreat from politics forever. A contract is a contract, it has an appeal, and this buisnessman was so successful he would surely make Italy a better place, or so people thought.
Another thing to keep in mind is that Italy was just exiting its First Republic. You probably don't know what that mean: suffice to say that in the end of the '80s there was a scandal, kind of an italian Watergate, only that it was based on corruption. There are many things to be said on "Mani Pulite" (Clean Hands), but the result was that the old political class was discredited completely, being as corrupted as the court of a Roman Emperor. One of the main figures of this corrupted system was Bettino Craxi (Berlusconi was processed for illecit financial help to Craxi, but thanks to the laws his government made that process could not come to an end and was stopped), who was inside or political Left (we call Left and Right the two main divisions inside politics... it's kinda like democrats and republicans).
Berlusconi was elected regularly, due to his outstanding propaganda and to the ineffectiveness of the Left opposition (there's a famous video of the time, where in a talk Berlusconi keeps saying bad things about the Communists and the Left, and his opponent doesn't answer and ultimately says he's right; the people watching this show then explode shouting at Berlusconi's opponent).
There starts Berlusconi's political trip.
Fast forward. We're 19 years later. He was in charge for most of this time, as Left governments (there were two) crumbled to dust due to internal discrepancies and political pressures.
He's still there. Let's try to wonder why.
Do most Italians like him? If they don't, are the other choices so bad that he looks good by comparison?
This is a strong part of his political influence.
For starters, yes, many italians like him. If I was to make a rough estimate, I think 1/3 of italians like him. They like having a legendary figure as a representative. They like having a man in charge that is all about sex and money and imposes his "culture" on all his televisions, through trash-programs and all that. They like having a man that isn't bound by the law, that can do whatever he wants and he pleases "just because he's a winner". They like to have an image of what THEY want to be in charge. It allows them to be like him in their little. We have lots of italians who think like this. "If even Berlusconi cannot do whatever he pleases, how can I possibly do whatever I please?"
Another 20% of people believe that the opposition we have is worse. This is partly because his propaganda has attacked continuously on all televisions for the past 20 years all "Communists" (the word, in italian politics, has become an equivalent of "anti-Berlusconian", because everybody that doesn't think like Berlusconi is accused of being a communist and eating children, no joking). Partly, though, the italian Left is in a situation of deep crisis. This is material for a further study, and lots has been said about it in the past, lots is being said in the present and possibly even more will be said in the future. The main accusation our Left is facing though is being inefficient and separated in its inside structure between a LOT of different positions. Of course, being a hierarchical structure, the Right doesn't have such issues.
Does his business holdings allow him to influence what the media says about him?
I think this is not completely clear. Let's expand this point a bit further.
Berlusconi owns:
2 LIBRI S.P.A. EDITORIA
A. ME. R. SRL - MILANO PUBBLICITA’
ACI MONDADORI S.R.L. EDITORIA
ACTION GROUP EDITORIA
AD EDITORIA
AGENZIA LOMBARDA DISTR. GIORNALI E RIVISTE S.R.L. 50% EDITORIA
ALBA SERVIZI AEROTRASPORTI - MI SERVIZI DI GRUPPO E DIVERSIFICATE
ALBACOM (TELEFONIA FISSA E INTERNET) TELEFONIA
ALIGHIERI SRL - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
AMATORI RUGBY MILANO MEDIOLANUM SRL - MILANO CINEMA, SPETTACOLO, SPORT
AMBROSIANA VITA SPA - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
AME PUBLISHING LTD EDITORIA
ANFRI IMMOBILIARE SRL - SEGRATE (MI) SERVIZI DI GRUPPO E DIVERSIFICATE
ARAM SPA - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
ARNOLDO MONDADORI DEUTSCHLAND GMBH EDITORIA
ARNOWEB S.A. EDITORIA
ARTES GRAFICAS TOLEDO S.A. EDITORIA
ASSOFIN SPA - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
ATHENA FINANZIARIA S.R.L. EDITORIA
AUDITEL SRL - MILANO TELEVISIONE
AUTO OGGI EDITORIA
AUTOMOBILE CLUB EDITORIA
BAMBI EDITORIA
BANCA ASSICURAZIONE PRODOTTI FINANZIARI ASSICURAZIONI E SERVIZI FINANZIARI
BANCA FINANZA GIORNALE ASSICURAZIONI EDITORIA
BANCA MEDIOLANUM SPA - MILANO 3 BASIGLIO (MI) ASSICURAZIONI E SERVIZI FINANZIARI
BLOCKBUSTER CINEMA, SPETTACOLO, SPORT
BLU TELEFONIA
BOL BOOKS ON LINE S.P.A. EDITORIA
BONOMI E PAGANI - BOPA SRL - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
BROKERS FIVE SRL - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
BULL LTD - BRITISH VIRGIN ISLANDS SERVIZI DI GRUPPO E DIVERSIFICATE
CALCIO 2000 EDITORIA
CANALE 5 MUSIC SRL - MILANO TELEVISIONE
CANTIERI RIUNITI MILANESI SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
CASA EDITRICE FELICE LE MONNIER S.P.A. EDITORIA
CASA EDITRICE POSEIDONA S.R.L. EDITORIA
CASA FACILE EDITORIA
CASA IDEA EDITORIA
CASA VIVA EDITORIA
CASABELLA - ALMANACCO ARCHITETTURA EDITORIA
CEMIT INTERACTIVE MEDIA S.P.A. EDITORIA
CENTRO COMMERCIALE MILANO 3 SRL - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
CHI EDITORIA
CIAK EDITORIA
CINEMA 5 GESTIONE SPA - ROMA CINEMA, SPETTACOLO, SPORT
CINEMA 5 SPA - ROMA CINEMA, SPETTACOLO, SPORT
CIP & CIOP EDITORIA
COLORA DISNEY EDITORIA
COLORA WINNI THE POOH EDITORIA
CONDE’ NEST EDITORIA
CONFIDENZE EDITORIA
CONSORTIUM SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
CONSORZIO AEROMOBILI FININVEST (CAFIN) - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
CONSORZIO ELICOTTERI FININVEST (CEFIN) - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
COSMOPOLITAN EDITORIA
CREARE CON CASAVIVA EDITORIA
CUCINA MODERNA EDITORIA
DANIA FILM SRL - ROMA CINEMA, SPETTACOLO, SPORT
DELTA SRL - MILANO CINEMA, SPETTACOLO, SPORT
DISNEY ENIGMISTICA EDITORIA
DISTRIB. EXCL. GRIJALBO S.A. (COLOMBIA) EDITORIA
DONNA IN FORMA EDITORIA
DONNA MODERNA EDITORIA
E. I.S. SRL - SESTO SAN GIOVANNI (MI) SERVIZI DI GRUPPO E DIVERSIFICATE
E.BIS MEDIA S.R.L. EDITORIA
E.I.S. PROGETTI SRL - SESTO SAN GIOVANNI (MI) SERVIZI DI GRUPPO E DIVERSIFICATE
E.I.S. ROMA SRL - SESTO SAN GIOVANNI (MI) SERVIZI DI GRUPPO E DIVERSIFICATE
ED. E FINANZIARIA LE MONNIER S.P.A. EDITORIA
EDICIONES MUSICALES CINCO S.A. - MADRID TELEVISIONE
EDILNORD 2000 SERVIZI DI GRUPPO E DIVERSIFICATE
EDITORIAL GRIJALBO S.A. (CILE) EDITORIA
EDITORIAL GRIJALBO S.A. (MESSICO) EDITORIA
EDITRICE PENTA SRL - MILANO EDITORIA
EDITRICE PORTORIA S.P.A. EDITORIA
EDIZIONI DI COMUNITA’ S.R.L. EDITORIA
EDIZIONI EL S.R.L. EDITORIA
EDIZIONI ELECTA BRUNO MONDADORI S.R.L. EDITORIA
EDIZIONI FRASSINELLI S.R.L. EDITORIA
EGEO ’82 SRL - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
EINAUDI EDITORE EDITORIA
ELECTA NAPOLI EDITORIA
ELEMOND EDITORIA
ELEMOND S.P.A. EDITORIA
ELETTRONICA INDUSTRIALE SPA - LISSONE (MI) TELEVISIONE
ESERCIZIO SCHERMI ITALIANI SRL - ROMA CINEMA, SPETTACOLO, SPORT
ESPANSIONE EDITORIA
ESSELUNGA GRANDE DISTRIBUZIONE
ESSETICI SRL (SERVIZI TEATRALI E CINEMATOGRAF. SRL) - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
EUROLOTERIE GIBILTAR LTD - GIBILTERRA SERVIZI DI GRUPPO E DIVERSIFICATE
EUROLOTERIE S. A. - LUSSEMBURGO SERVIZI DI GRUPPO E DIVERSIFICATE
EUROMOBILIARE SPA - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
EUROPA AGENCY LTD - MALTA SERVIZI DI GRUPPO E DIVERSIFICATE
EUROPA INVEST S. A. - LUSSEMBURGO ASSICURAZIONI E SERVIZI FINANZIARI
EUROPE 5 S. A. - PARIGI TELEVISIONE
EUROPE 5 S. A. IN LIQUIDAZIONE - PARIGI TELEVISIONE
EUROSET (TELEVISIONE/KIRCH MEDIA) TELEVISIONE
FIBANK INVERSIONES S.A. - (BARCELLONA) ASSICURAZIONI E SERVIZI FINANZIARI
FIED SPA - MILANO EDITORIA
FINEDIM ITALIA SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
FINGROSS SRL - FINANZIARIA GROSSISTI DI PARTECIPAZIONI - ROMA SERVIZI DI GRUPPO E DIVERSIFICATE
FININTEL SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
FININVEST COMUNICAZIONI SRL - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
FININVEST FIDUCIARIA SPA - SEGRATE (MI) ASSICURAZIONI E SERVIZI FINANZIARI
FININVEST ITALIA SPA - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
FININVEST LTD - LONDRA TELEVISIONE
FININVEST SERVICE S. A. - MASSAGNO - SVIZZERA SERVIZI DI GRUPPO E DIVERSIFICATE
FININVEST SERVIZI SPA - SEGRATE (MI) SERVIZI DI GRUPPO E DIVERSIFICATE
FINMEDIA SRL - MILANO TELEVISIONE
FINSIMAC SPA - MILANO CINEMA, SPETTACOLO, SPORT
FIVE INTERNATIONAL SRL - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
FIVE VIAGGI SRL- MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
FOCUS EDITORIA
FOCUS EXTRA EDITORIA
FORZA MILAN EDITORIA
FUTURA FINANZIARIA SRL - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
G. & G. ELECTRIC SRL - SESTO SAN GIOVANNI (MI) SERVIZI DI GRUPPO E DIVERSIFICATE
G. R. T. - GESTIONI RADIO TELEVISIVE SPA - MILANO CINEMA, SPETTACOLO, SPORT
GAMAX BROKER POOL A.G. - LEVERKUSEN (GERMANIA) ASSICURAZIONI E SERVIZI FINANZIARI
GESTEVISION S. A. - MADRID TELEVISIONE
GESTIONE FONDI FININVEST SPA - SEGRATE (MI) ASSICURAZIONI E SERVIZI FINANZIARI
GESTIONE IMPIANTI MILAN SRL - SEGRATE (MI) CINEMA, SPETTACOLO, SPORT
GESTIONI ESTERE SPA - SEGRATE (MI) ASSICURAZIONI E SERVIZI FINANZIARI
GESTIONI INTERNAZIONALI SPA - SEGRATE (MI) ASSICURAZIONI E SERVIZI FINANZIARI
GIULIO EINAUDI EDITORE S.P.A EDITORIA
GLAMOUR EDITORIA
GO - PANORAMA TRAVEL EDITORIA
GQ EDITORIA
GRAND GOURMET EDITORIA
GRANDI EVENTI SRL - MILANO PUBBLICITA’
GRAZIA EDITORIA
GRAZIA ACCESSORI EDITORIA
GRAZIA CASA EDITORIA
GRIJALBO EDITORIA
GRIJALBO EDITOR S.A. (URUGUAY) EDITORIA
GRIJALBO MONDADORI S.A. EDITORIA
GRIJALBO S.A. (ARGENTINA) EDITORIA
GRIJALBO S.A. (VENEZUELA) EDITORIA
GRUPPO A. M. E. - MILANO EDITORIA
GRUPPO STANDA GRANDE DISTRIBUZIONE
GRüNER UND JAHR MONDADORI S.P.A. EDITORIA
H & A MOTIVATION SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
HARLEQUIN MONDADORI S.P.A. EDITORIA
HEARST MONDADORI EDITORIALE S.R.L. EDITORIA
HOCKEY CLUB DEVILS MEDIOLANUM MILANO SRL - MILANO CINEMA, SPETTACOLO, SPORT
HOCKEY CLUB DIAVOLI MEDIOLANUM MILANO SRL - COMO CINEMA, SPETTACOLO, SPORT
I CLASSICI DEL GIALLO EDITORIA
I CLASSICI DISNEY EDITORIA
I CLASSICI URANIA EDITORIA
I GRANDI CLASSICI DISNEY EDITORIA
I ROMANZI EDITORIA
IL CODICE DELLA CUCINA ITALIANA EDITORIA
IL GIALLO MONDADORI EDITORIA
IL GIORNALE EDITORIA
IL TEATRO MANZONI SPA - MILANO CINEMA, SPETTACOLO, SPORT
IMMOBILIARE BRISEIDE SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
IMMOBILIARE BUONAPARTE I SRL - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
IMMOBILIARE CARBONOLO SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
IMMOBILIARE CORIASCO SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
IMMOBILIARE IDRA SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
IMMOBILIARE LURATE CACCIVIO SRL - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
IMMOBILIARE PERSEO SRL - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
IMMOBILIARE VERROCCHIO II SRL - SEGRATE (MI) SERVIZI DI GRUPPO E DIVERSIFICATE
INDUSTRIE ALIMENTARI RIUNITE SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
INFRASTRUTTURE IMMOBILIARI SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
INTERNAZIONALE EDITORIA
INTERNAZIONALE EDITORIA
INTERNI EDITORIA
INTERNI ANNUAL BAGNO EDITORIA
INTERNI ANNUAL CUCINA EDITORIA
INTIMITA’ EDITORIA
IO COLORO TOPOLINO EDITORIA
ISIM - ITALIANA SVILUPPO E INVESTIM. MOBILIARI SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
ISTIFI ESPANA S. A. - MADRID SERVIZI DI GRUPPO E DIVERSIFICATE
ISTIFI SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
JACK EDITORIA
JONIO ’82 SRL - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
JUMPY INTERNET & NEW MEDIA
KIRCH MEDIA TELEVISIONE
KMP - KABEL MEDIA PROGRAMMGESELLSCHAFT MBH - MONACO DI BAVIERA TELEVISIONE
L’ENIGMISTICA DI MINNI EDITORIA
L’UOMO VOGUE EDITORIA
LA CUCINA ITALIANA EDITORIA
LA MACCHINA DEL TEMPO EDITORIA
LE MONNIER EDITORIA
LEOPARD COMMUNICATIONS LTD - LONDRA CINEMA, SPETTACOLO, SPORT
LIBRA COMMUNICATIONS LTD - LONDRA CINEMA, SPETTACOLO, SPORT
LIBRA UK COMMUNICATIONS LTD - LONDRA CINEMA, SPETTACOLO, SPORT
LION COMMUNICATIONS LTD - MALTA CINEMA, SPETTACOLO, SPORT
LOVE STORY EDITORIA
MACH 3 VIDEO SPA - MILANO CINEMA, SPETTACOLO, SPORT
MACH 5 DISCO SPA - MILANO TELEVISIONE
MARIE CLAIRE EDITORIA
MEDIADIGIT TELEVISIONE
MEDIASET TELEVISIONE
MEDIASET INVESTMENT TELEVISIONE
MEDIATRADE (PRODUZIONE FICTION TELEVISIVE) TELEVISIONE
MEDIOLANUM ASSICURAZIONI E SERVIZI FINANZIARI
MEDIOLANUM ASSICURAZIONI SPA - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
MEDIOLANUM BORSA SIM P. A. - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
MEDIOLANUM COMMISSIONARIA SPA - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
MEDIOLANUM CONSULENZA SIM P. A. - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
MEDIOLANUM FACTOR SPA - MILANO SERVIZI DI GRUPPO E DIVERSIFICATE
MEDIOLANUM GESTIONE FONDI ASSICURAZIONI E SERVIZI FINANZIARI
MEDIOLANUM GMBH - MONACO DI BAVIERA PUBBLICITA’
MEDIOLANUM INTER. FUNDS LIMITED (DUBLINO) ASSICURAZIONI E SERVIZI FINANZIARI
MEDIOLANUM PRIVATE S.A.M. - MONACO (FR.) ASSICURAZIONI E SERVIZI FINANZIARI
MEDIOLANUM SPORT SPA - MILANO CINEMA, SPETTACOLO, SPORT
MEDIOLANUM STATE STREET ASSICURAZIONI E SERVIZI FINANZIARI
MEDIOLANUM VITA SPA - MILANO ASSICURAZIONI E SERVIZI FINANZIARI
Not counting what his relatives / associates / nameholders own. Ok?
Now, some important ones are:
- Mediaset, three of the seven main television channels in Italy. To be noted that another three are State-dependent (thus, indirectly depending on him).
- Numerous banks and financial officies, some of which have been shown to be connected to mafia. On the subject of the links between Berlusconi and mafia there is a lot to say, if you want to expand further.
- Mondadori, one of the greatest editorial industries in Italy, possibly THE greatest. An intresting fact about Mondadori is that he stole it. No kidding. We could expand further on this too, if you want. A quick note: the process regarding this theft ended with him being proven innocent. It's a pity that another process has shown that his lawyer corrupted the judge in said process. The lawyer is in jail, Mondadori is still in Berlusconi's hands.
He has control over most of what is said in Italy, although some transmissions and spaces still exist for others to talk. He's trying to get rid of those too.
And the British media seem to think that he talks about Communists a lot. Does he?
Yes. Yes he does. Why is this?
Well, remember when I said he made a contract with Italians? He didn't abide. He still wanted to stay in politics. So he invented "the Communists", which became his scapegoat for everything he did, everything he didn't do, everything everybody ever did. Communists are all those who oppose him, and thanks to the fear of communism that most italians share (due to Stalin and disinformation, mostly), people believe him.
A last note: there is still some hope. In our last (local) elections, a Communist was elected as mayor of Milan. Milan has always been the stronghold of Right and of Berlusconi's politics. Of course, he keeps saying that "it's just an amministrative election, the people is still with me", but we may hope.