Well here comes what you've all been waiting for. There is now a booster pack shop! And since the campaign only gives you a limited amount of gold, the Coliseum has opened! You will build a deck that follows its restrictions, and then see how many maches you can complete in a row. The longer you last, the greater reward for each match will be, but your opponents will also get stronger for each match completed.
So yeah, now there is true collecting going on, with booster packs and grinding!