Um, define improper use of meme?
Do we all know the etymology of the word meme?
It was actually coined by biologist Richard Dawkins, as a shortening of his term Memetic Replicator, which was the ideas could be subject to all the principles of evolution that genes (Genetic Replicators) could.
Food for though.
Or, as is probably more appropriate for this board.
NOMS FOR BRAIN NOMING OM NOM NOM