No, guys, the company sells DIGITAL (.pdf) format rpg gaming stuff, like new spells/classes/systems/settings, etc.
They're basically giving away 90% of their inventory -- which, because it's digital, costs them nothing -- to anyone who donates to the Haiti relief fund through their website.
It's completely legit, and totally something I would do if my website didn't go through an intermediary payment processor who sends me the check.