Please don't make the guilds based on something cliche like elements, groups of elements, good vs evil, etc.
Maybe before I would have whole-heartedly supported this, but my passion for EtG and the forum now can hardly compare to it back then. It seems to be almost "forcing" more activity as opposed to a more natural approach. Having never seen guilds before and seeing all guild ideas for EtG being turned down before, I am skeptical about this, and hope that it does not become some kind of mini brawl event where people just buy shiny icons for themselves to show off.